Do you know
the essential turn
that joins
production
and passion?
From productive stagnation
to a rotation of results.
We don't go around in circles; we make meaningful turns. From culture and strategies to the last inventory, we revitalize the productive essence of your industry with purpose, targeted growth, and profitability.
TURNESSENCE SOLUTIONS
Turn friction
into rotation.
Insight > Essence > expression > rotation
Discover you risks
Insight > Analytics + ERP + IA
ERP Assessment and Consulting / Industrial Accounting Policy Diagnosis / Strategic Platform Analysis / Industrial Brand and Productive Portfolio Study AI Solutions: Strategic Roadmap / Brand Health / Media Efficiency
Integrate your purpose
Essence > Self-Knowledge + Strategies
Identity and corporate semantics / Strategic industrial platform / Brand and portfolio architecture / Strategic cost and expense management / PLANNING SOLUTIONS: Financial management policies / Production management policies / Technology acquisition policies.
Your industry,
respected and loved.
Expression >Visual + Verbal + Environmental
Naming and Storytelling / Tone of corporate brand communication / Brand system creation / Strategies and tactics for trademark registration through communication /
Productive decisions, sustainable emotions.
Rotation > Results + Follow-up
Financial Statements Assurance / ERP Technology Validation / Visual System Application and Implementation of Internal Brand and brand touchpoints
consultants
Do you want profitable inventory turnover,
to transform your corporate and industrial culture,
or the solution to both demands?
Let´s talk
Luis Alfonso Vivas
Chief Financial Officer [CFO]
Master's degree in Forensic Accounting from Universidad Libre, and ISO 9001:2000 Quality Auditor certified by Bureau Veritas.
Expert in International Financial Reporting Standards (IFRS) and IFRS for SMEs from the European Graduate Institute; Specialist in Strategic Cost Management and Management Control from Universidad Central de Colombia. He has managed transformations in the private sector in more than 40 companies and in the public sector, where he leads cost accounting for the Special Administrative Unit for Road Rehabilitation and Maintenance of the Mayor's Office of Bogotá.
Juan Pablo González
Chief Brand Officer [CBO]
A graduate in Communications from the Pontifical Javeriana University, he holds a specialization in Strategic Leadership and Management from the University of Illinois. He is certified in Brand Management by the London Business School. He has 25 years of experience in Colombia, working at agencies such as McCann World Group, where he managed accounts like Nestlé, El Tiempo, and Universidad de la Sabana; at Havas, for Bell South and Mattel; and at Creatown with the brand portfolio of Rentec S.A.S. between 2006-2011 and 2021-2023. He also worked in China with Brandesse Associates as International Business Manager. In Brazil, he has participated in international business matchmaking events organized by the FIEA System / Casa da Indústria.
Caso: Rentec / Industria: TI / Producto: Efiquest
Efiquest:
The influence
of a name
that helps growing.
The healthcare sector in Colombia has faced the challenge of managing large volumes of data. Rentec entrusted Juan Pablo, now CBO of Turnessence, to create Efiquest, a brand that combines technology, efficiency, and intelligent search—achieving a 550% growth in its client base.We’ve observed that name creation produces an indirect effect on profitability. Naming is a best practice in managing an industrial brand, and when aligned with strategy, it decisively influences the business pitch and growth. It also effectively supports brand registration decisions.
(Full story coming soon)Would you like your industrial brand to achieve measurable results and social and economic impact as well?
Caso: Apitecol Ltda. / Industria: Inmobiliaria / Marca: Habitácora
Habitacora:
A trademark
that fostered
new spaces.
Finding a property manager is easy—but finding a true community management leader requires a sharper vision. Under this premise, Apitecol Ltda. reinvented itself after three decades with Habitácora, a neologism that merges home, bit, and logbook—symbolizing closeness, accurate information, and support in decision-making.Our strategic naming consultancy made it possible to create a registrable name that protects brand value while minimizing legal risks and costs.This change in mindset—and in name—inspired a series of other transformations within the company, including a new physical headquarters.
(Full story coming soon)At Turnessence, we create corporate names that embody strategy and inspire solidity and trust.
Caso: Rentec / Industria: Software / Producto: Rentec por la Tierra
Technology
that increases
profitability
and oxygen.
Beyond financial value, good software management breathes easier with environmental responsibility. During Christmas, Rentec gifted its clients small boxes containing seeds, encouraging each of them to plant a tree near Bojacá, Cundinamarca, Colombia. This initiative gave birth to Rentec for the Earth, a sub-brand created by Juan Pablo González,
now CBO of Turnessence, under the ESG principles.
(Full story coming soon)
Join the
essential shift
that unites passion
and work
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